Generation Z: How Colleges and Universities Can Recruit Gen Z Students

Generation Z is rapidly changing the higher education landscape. Gen Zers differ from their Millennial predecessors on multiple fronts, and higher education institutions across the country are feeling Gen Z’s squeeze of influence as colleges and universities struggle to keep pace with changing demographics. College enrollment rates are declining as Gen Zers explore alternative pathways to career success. Higher education marketing strategies that worked on Millennials aren’t as effective at engaging Gen Zers. To remain competitive, higher education institutions must present their offerings in a way that appeals to this new generation of students - Generation Z.

This month’s webinar will discuss how colleges and universities can successfully recruit Generation Z students.

Webinar Highlights include:

• Overview of Gen Z attitudes and perceptions of higher education

• Key differences between Millennial and Gen Z students

• Effective ways colleges and universities can address declining enrollment

• The unique role DEI and technology play in Gen Z student recruitment

• Generation Z marketing tips for higher education institutions

Webinar Recording:

Additional Information:

Please contact Becker Digital for additional information.