WEBINAR - Influencer Marketing in the Digital Age

Influencer marketing has taken the digital world by storm. Bloggers, Instagram stars, and YouTube personalities have turned their online platforms into market-ready channels that connect brands with social media users. Influencer marketing is projected to be a $10 billion market in 2019.

As traditional media consumption declines, and the use of online ad blockers increases, marketing professionals need innovative and cost-effective mediums to connect with consumers. Recent reports revealed that consumers, especially those identified as Millennials and Generation Z, have become virtually immune to all types of traditional ad placement, from outdoor billboards to prime time commercials.

By delivering brand information through a trusted third party (aka influencers), organizations can reach commercially-numb consumers in a more authentic and less spammy manner. Skilled influencers will do more than just relay campaign information to their followers; they will generate an online buzz that has the potential to build a loyal fan base developed through trust-based strategies instead of intrusive broadcasting tactics.

Topics covered in this webinar:

- Influencer Marketing 101

- How Influencer Marketing Differs from Other Marketing Strategies

- Influencer Marketing’s Challenges and Opportunities

- What Influencer Marketing Can Do For Your Organization

- Managing Influencer-Brand Relationships

- The Future of Influencer Marketing

Watch the webinar below:

Learn more:

If you would like to learn more about influencer marketing, contact Becker Digital to schedule a consult. We would be happy to discuss your organization’s mission and goals.