Marketing to Multigenerational Audiences

Today’s mission-driven organization frequently supports communities representative of multiple generations. Baby Boomers, Gen Xers, Millennials, and Gen Zers make up the majority of adults in the United States. Each generational cohort is unique in how they connect with organizations online. Understanding the many generational differences that exist can help government agencies and nonprofit organizations foster community relationships.

In the webinar, “Marketing to Multigenerational Audiences”, Becker Digital’s team of consultants will discuss how organizations can improve their effectiveness when marketing to multigenerational audiences. Additionally, the team will share generation-specific marketing strategies and insights.

Topics discussed in the webinar include:

  • Baby Boomer, Gen X, Millennial, and Gen Z Overview

  • Differences and Similarities of the Generations

  • Generation-specific Social Media Trends

  • Effective Multigenerational Marketing Strategies

Webinar recording:

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