Marketing to Multigenerational Audiences
Today’s mission-driven organization frequently supports communities representative of multiple generations. Baby Boomers, Gen Xers, Millennials, and Gen Zers make up the majority of adults in the United States. Each generational cohort is unique in how they connect with organizations online. Understanding the many generational differences that exist can help government agencies and nonprofit organizations foster community relationships.
In the webinar, “Marketing to Multigenerational Audiences”, Becker Digital’s team of consultants will discuss how organizations can improve their effectiveness when marketing to multigenerational audiences. Additionally, the team will share generation-specific marketing strategies and insights.
Topics discussed in the webinar include:
Baby Boomer, Gen X, Millennial, and Gen Z Overview
Differences and Similarities of the Generations
Generation-specific Social Media Trends
Effective Multigenerational Marketing Strategies