Rural Communities and Social Media
Rural communities account for approximately 97 percent of America’s landmass and 20 percent of the country’s overall population. These diverse communities are active leaders in commerce, industry, and technology. Unfortunately, many professionals mistakenly believe that rural populations are not active online. This misconception about rural populations can limit the effectiveness of rural-focused marketing and outreach campaigns.
People living in rural communities are prolific users of social media and are unique in how they leverage this technology to consume information, connect with organizations, and share experiences. Understanding the online behaviors, interests, and needs of rural populations is essential for organizational leaders responsible for building connections with rural communities.
In this webinar, Becker Digital’s team will discuss the role of social media in rural communities and how organizations can utilize social media to strengthen community relationships.
Audience: Community Leaders, Government Employees, and Nonprofit Professionals
Topics discussed in the webinar include:
Meet Rural America’s Diverse Populations
Misconceptions Regarding Social Media in Rural Communities
The Preferred Social Media Platforms of Rural Residents
Recent Changes in Social Media Usage Among Rural Residents
Adopting a Rural-Informed Social Media Strategy